It is not often that I come across hair cuts costing S$2,000. Four to five hundred yes, but S$2,000? Our money RM4,600.
There was a write-up in the Sunday Times (Dec 9, 2007) on Daniel Ng, a celebrity stylist of the Le Salon, Singapore. The line that caught my attention was "...a hairstylist who charges up to S$600 for a haircut?" The article further dwells on Daniel Ng's professional background and his nomadic life (born in Hong Kong, grew up in the UK, etc) before he came to Singapore. I searched for more information online. Indeed Daniel Ng not only charges from a few hundred to an astronomical S$2,000 for a hair cut, he was also invited to give a talk at the Singapore Polytechnic.
The hair entrepreneur describes his salon as a high class French restaurant instead of a McDonald's.
Now back to earth.
So often business leaders tell us the strongest form of marketing is advocacy by a trusted friend.
This is my barber Ah Fatt. He operates his Jo Salon at Pujut 5.
And I don't think he has had any nomadic life story to tell. Have been his customer for the past 10 years. Very fastidious, very professional. RM15.
Never mind French restaurant or McDonald's, as long as you are happy!
Jesus can untie the knots
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